About Maedda

Built for wellness.
Obsessed with results.

Maedda is a new, boutique influencer marketing agency built exclusively for the health and wellness industry — founded on a simple belief that this category deserves to be done right from day one.

Why We Exist

The health and wellness space is one of the most abused in influencer marketing.

The global wellness market is projected to exceed $7 trillion by 2026. It's also one of the categories where audiences have grown most skeptical of sponsored content that feels hollow, inauthentic, or misaligned with a creator's actual values.

Brands that partner with the wrong voices don't just waste budget — they damage trust. In a space where audience trust is the most valuable currency, that damage compounds.

Maedda was built to solve that problem. We're intentionally new and intentionally small — the specialist alternative to generalist agencies that treat health and wellness as one vertical among many. We'd rather grow slowly and protect our standards than scale fast and dilute them.

The Maedda Difference

FocusHealth & wellness only
Creator vettingRigorous & niche-specific
Audience fluencyDeep & domain-specific
Brand safetyBuilt-in compliance checks
ReportingTransparent & full-funnel
ServiceHands-on & senior-led
Our Verticals

Every corner of wellness.

01

Supplements & Sports Nutrition

02

Functional Fitness

03

Mental Wellness & Mindfulness

04

Healthy Food & Beverage

05

Activewear & Athletic Apparel

06

Recovery & Biohacking

07

Holistic Health Products

08

Healthy Lifestyle

Our Values

How we work.

Specialist-only

Health & wellness is all we do.

We don't run campaigns for fashion brands on Monday and tech startups on Wednesday. Singular focus means deeper creator relationships, sharper audience understanding, and better brand outcomes.

Authenticity-first

We don't place brands with creators who don't believe in the product.

Every partnership we facilitate is built on genuine alignment. A forced endorsement doesn't just underperform — it backfires. We know which creators to avoid as well as which ones to pitch.

Transparent

You always know what's happening and why.

Shared dashboards, clear reporting, and honest conversations — even when the news isn't great. We tell you what worked, what didn't, and exactly what to do next.

Responsible

We take health marketing seriously.

The content our campaigns produce has a direct impact on how people think about their bodies and their health. We ensure every campaign is compliant, credible, and consistent with your brand's values.

Ready to work with a specialist?

Tell us about your brand and we'll scope the right campaign approach.

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