Influencer marketing
built for wellness brands.
Maedda is a boutique influencer marketing partner for health and wellness brands. We build authentic creator partnerships through careful vetting, hands-on management, and complete transparency — quality over quantity, from day one.
Generalist agencies don't understand wellness audiences.
Most influencer agencies run campaigns for fashion brands Monday, tech startups Wednesday, and food delivery Friday. Health and wellness is an afterthought.
Health and wellness consumers are among the most discerning audiences online. They research ingredients, question claims, and follow creators precisely because those creators are selective. A misaligned partnership doesn't just underperform — it backfires.
Wrong creators
Generalist rosters full of lifestyle influencers with no credibility in health and wellness.
Hollow content
Sponsored posts that audiences immediately identify as transactional — destroying trust and conversion.
No fluency
Agencies that don't know the difference between adaptogens and anabolics can't brief creators or protect your brand.
End-to-end campaign management.
We manage the complete influencer marketing lifecycle — so you brief us once and get results.
Campaign Strategy
Before any creator is approached, we define the audience, message, platform, format, and success metrics. Strategy comes first. Execution follows.
Creator Sourcing & Vetting
We source and rigorously vet creators across fitness, nutrition, supplementation, mental health, activewear, recovery, and healthy lifestyle — selected for authenticity, not follower count.
Campaign Execution
Creator outreach, rate negotiation, contracts, content briefing, approval workflows, posting schedules, and compliance. Brief us once — we handle the rest.
Performance Reporting
Full performance reports covering reach, impressions, engagement rate, CTR, conversion data, and audience demographics. What worked, what didn't, and what's next.
Health and wellness is the
only thing we do.
That singular focus means we understand the creators, the audiences, and the language before day one of any campaign.
We vet every creator.
We don't chase follower counts. Every creator we consider is evaluated for audience authenticity, engagement quality, and genuine alignment with your brand — because the wrong partnership costs more than no partnership at all.
We understand the audience.
Health and wellness consumers research ingredients, question claims, and follow creators who are selective. We match brands to creators in ways that feel inevitable, not transactional.
We speak the language.
From macros and adaptogens to VO₂ max and progressive overload — our fluency shows up in every brief we write, every creator we pitch, and every campaign we execute.
We protect brand integrity.
In a category where claims, certifications, and ingredient transparency matter enormously, we ensure every campaign is compliant, credible, and consistent with your values.
Serious brands.
Meaningful results.
We work across every corner of the health and wellness space:
Emerging brands
A great product, a defined audience, and a marketing budget — but lacking the creator relationships and influencer infrastructure to execute effectively on their own.
Mid-size brands
Have run influencer campaigns before but are getting inconsistent results from generalist agencies that don't understand health and wellness audiences.
Funded brands
Scaling quickly and need an always-on influencer channel managed by specialists — not a generalist agency juggling fifty verticals at once.
Building something intentional.
Maedda is newly launched. We're curating our creator network and partnering with a small group of ambitious brands who want a hands-on agency from the start.
Now
Building our creator network
Open
Accepting founding brand partners
1:1
Senior-led, hands-on service
$7T
Wellness market by 2026
Audience trust is the most valuable currency in wellness marketing.
Health and wellness marketing carries a responsibility most other categories don't. The products our clients make and the content their campaigns produce have a direct impact on how people think about their bodies, their health, and their lives.
We don't place brands with creators who don't believe in the product. We don't run campaigns that make misleading claims. We don't optimize purely for vanity metrics at the expense of genuine audience trust. Campaigns built on authenticity don't just perform better in the short term — they build brand equity that compounds over time.
Get in on the ground floor.
Whether you're a brand seeking authentic creator partnerships or a creator who wants to work with one, we'd love to talk. Early partners get our full, undivided attention.